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The e-scooter reinvented.

This is the way forward

EXPLORE

A unique, flexible, forward-facing design for a safer, more stable ride which fits into your life

Stands out & fits in

Two models, total flexibility.

Pure Advance

Designed to fit into your life, you can store your Pure Advance e-scooter neatly against walls or in tight spaces. The slimline folding design is 70% narrower than a standard e-scooter.

Dimensions folded:
54cm (H) x 15cm (W) x 104cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

Pure Advance Flex

Our most flexible e-scooter. This radical approach is designed to fully fold, store and take anywhere – whether it’s the car boot, luggage rack or under your desk.

Watch Pure's CTO Sam explain our most flexible e-scooter format

Dimensions folded:
57cm (H) x 30cm (W) x 62cm (L)

Dimensions unfolded:
108cm (H) x 60cm (W) x 104cm (L)

'The Pure Electric Advance is an e-scooter for the modern age - this is a seriously impressive and well-engineered product.'

Johnathon Bray - Expert Reviews

POWERFUL PERFORMANCE

Style and substance. How an e-scooter should be.

A class-leading, powerful motor

Accelerate swiftly and conquer hills with a 500W motor (710W peak power).

Ride whatever the weather

Unlike others, Pure Advance e-scooters are IP65 rated, meaning they won’t fail you in even the heaviest downpour.

Our most puncture-resistant tyres yet

Large 10” air-filled tyres for a safe, comfortable, smooth ride. Our latest tyres are tubeless – like the ones on your car – meaning high puncture resistance and no fiddly inner tubes.

“Balance, flow, super responsive. This new format is a game changer."

Lando Norris - F1 Driver

SAFETY, LEVELLED UP

We’ve taken safety standards beyond the standard.

Pure Control™ steering system

Designed by Pure engineers, this patent-pending technology helps the handlebars gently return to centre after turning – no jittery turns, just smooth, controlled riding.

Watch Pure's CTO Sam explain the Pure Control™ steering system

Be seen from all angles

Bright, pulsing front and rear indicators, so other road users know your next move.

Rear running light doubles as a brake light, and the front light is 4x brighter than our previous e-scooters.

Brake technology you can trust

We’ve selected the best combination of a front drum brake and rear e-brake to give you responsive, controlled stopping. Unlike disc brakes, drum brakes are sealed from the elements to save maintenance and servicing.

'Pure Electric’s new e-scooter will change how you ride and may make you safer'

Cesar Cadenas - Tech Radar

Compare The Specs

Plenty of Power
710W Motor (Peak)
Plenty of Power
710W Motor (Peak)
Max Range
Max Range
40km*
50km*
40km*
Ultra Compact
Folded dimensions (H x W x L)
Ultra Compact
Folded dimensions (H x W x L)
54 x 15 x 104cm
54 x 15 x 104cm
57 x 30 x 62cm
IP65 Waterproof
IP65 Waterproof
Durable Design
120kg maximum load
Durable Design
120kg maximum load
Weight
Weight
16kg
16kg
16kg